# Every Guest Stay Is a Content Opportunity

Scale Social captures guest experiences from arrival to checkout and turns them into creative that outperforms studio photography across paid and organic.

### The Content Your Production Team Can't Stage

The guest photographing the sunrise. The family at the pool. The couple at dinner. That content exists whether you capture it or not. Scale Social captures it at the point of experience, clears the rights, and deploys it before the guest checks out.

## Capture the Guest Experience

### Every Touchpoint

Capture opportunities exist at check-in, dining, amenities, and departure. Our programs collect guest content across the entire stay at every property in your portfolio.

### Property Creative

Content sourced on-property gives each location a library of rights-cleared assets no stock photography can replicate. Per-property targeting across every market you operate in.

### Outperforms Production

Real guest content outperforms polished brand photography in paid and organic. Scale Social replaces production shoots with real moments captured at the property and cleared for deployment.

### One Program

One program covers every property. Sourcing, curation, production, and deployment are managed from a centralized hub without adding headcount or disrupting your marketing operations.

## How It Works

1. **CAPTURE**  
   ### Source Real Moments  
   From the lobby to the rooftop, we capture content wherever your guests are. Our programs source content from influencer collaborations, multi-channel creator content, and organic guest UGC, leveraging each source based on your objectives and success measures.

2. **CURATE**  
   ### Filter and Score  
   Our AI engine reviews every piece for brand safety, guideline adherence, and quality, then scores all approved content for predicted performance before a single asset is deployed.

3. **PRODUCE**  
   ### Deploy Ready Assets  
   Raw UGC is transformed into polished, placement-ready short-form video assets optimized for each platform, fully licensed, performance-scored, and ready to run across paid and organic.

## Build Your Property Program

Tell us your properties and we'll design a UGC program built around your guest experience and revenue objectives.